Haack took insurance firm to new level - He introduced employee benefits, technology services
When Frank Haack Jr. joined his father's insurance business after
graduating from Harvard University's Business School, the firm doubled
in size.
Haack went on to build the business, Frank F. Haack & Associates
Inc., into one of Wisconsin's largest insurance brokerages.
Haack, 84, died Friday at Froedtert Hospital in Wauwatosa a few
days after surgery to remove a tumor on his pancreas.
His father, Frank Haack Sr., worked as a railroad fireman, shoveling
tons of coal on trips to Chicago, Milwaukee and Green Bay. On his
days off, he began to sell fire and liability insurance. When Frank
Haack Jr. was 26, he joined his father's business.
"That was the germination of our insurance firm," said
William Haack, a son of Frank Haack Jr. and president of the company.
Seeing a need for expansion into fringe benefits, pensions and
profit sharing, Frank Haack Jr. added employee benefits to his firm's
expanding range of services.
"He saw potential in employee benefits business and doing
both the property and casualty parts of the business and the employee
benefits business together in one firm," William Haack said.
"At that point, most firms were property/casualty and the employee
benefits business was fairly new and fractured."
The Wauwatosa-based company, which was sold in 2004 but retained
its name, offers property and casualty insurance, employee benefits
products, risk management and claims analysis. Haack also formed
Zywave, a provider of technology products and services to insurance
brokerage firms.
A 1940 Wauwatosa High School graduate, Haack was medically deferred
from the World War II draft because of poor eyesight. But in 1943,
he waived the medical deferment to join the Army and fought in the
Pacific. He was traveling to New Guinea when his ship was struck
by a torpedo.
"He was sitting in a truck on the deck of the ship reading
a book and they got hit by a torpedo. The ship split 12 inches behind
the rear wheel of the truck. The back half of the ship sunk and
the part of the ship he was on didn't," his son said.
After World War II, his father returned to Wisconsin to finish
his undergraduate degree at Lawrence University and then used the
GI Bill to pay for his tuition at Harvard, where his older brother,
Robert, had studied. Robert W. Haack, who died in the 1990s, was
president of the New York Stock Exchange from 1967 to 1972.
An avid Great Lakes sailor, Frank Haack Jr. was active in Community
United Methodist Church of Elm Grove, where he served as a preacher
and lay leader for many years. He was president of Westmoor Country
Club, the Wisconsin United Methodist Foundation and several professional
and insurance industry organizations. He was a founder of his alma
mater's Lawrence-Downer Legacy Circle to encourage gifts to Lawrence
University.
He is survived by his wife of 55 years, Carol, and three children,
Susan Terris, John and William.
A memorial service is at 4 p.m. Wednesday at Community United Methodist
Church of Elm Grove, 14700 Watertown Plank Road.
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