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Haack took insurance firm to new level - He introduced employee benefits, technology services


When Frank Haack Jr. joined his father's insurance business after graduating from Harvard University's Business School, the firm doubled in size.

Haack went on to build the business, Frank F. Haack & Associates Inc., into one of Wisconsin's largest insurance brokerages.

Haack, 84, died Friday at Froedtert Hospital in Wauwatosa a few days after surgery to remove a tumor on his pancreas.

His father, Frank Haack Sr., worked as a railroad fireman, shoveling tons of coal on trips to Chicago, Milwaukee and Green Bay. On his days off, he began to sell fire and liability insurance. When Frank Haack Jr. was 26, he joined his father's business.

"That was the germination of our insurance firm," said William Haack, a son of Frank Haack Jr. and president of the company.

Seeing a need for expansion into fringe benefits, pensions and profit sharing, Frank Haack Jr. added employee benefits to his firm's expanding range of services.

"He saw potential in employee benefits business and doing both the property and casualty parts of the business and the employee benefits business together in one firm," William Haack said. "At that point, most firms were property/casualty and the employee benefits business was fairly new and fractured."

The Wauwatosa-based company, which was sold in 2004 but retained its name, offers property and casualty insurance, employee benefits products, risk management and claims analysis. Haack also formed Zywave, a provider of technology products and services to insurance brokerage firms.

A 1940 Wauwatosa High School graduate, Haack was medically deferred from the World War II draft because of poor eyesight. But in 1943, he waived the medical deferment to join the Army and fought in the Pacific. He was traveling to New Guinea when his ship was struck by a torpedo.

"He was sitting in a truck on the deck of the ship reading a book and they got hit by a torpedo. The ship split 12 inches behind the rear wheel of the truck. The back half of the ship sunk and the part of the ship he was on didn't," his son said.

After World War II, his father returned to Wisconsin to finish his undergraduate degree at Lawrence University and then used the GI Bill to pay for his tuition at Harvard, where his older brother, Robert, had studied. Robert W. Haack, who died in the 1990s, was president of the New York Stock Exchange from 1967 to 1972.

An avid Great Lakes sailor, Frank Haack Jr. was active in Community United Methodist Church of Elm Grove, where he served as a preacher and lay leader for many years. He was president of Westmoor Country Club, the Wisconsin United Methodist Foundation and several professional and insurance industry organizations. He was a founder of his alma mater's Lawrence-Downer Legacy Circle to encourage gifts to Lawrence University.

He is survived by his wife of 55 years, Carol, and three children, Susan Terris, John and William.

A memorial service is at 4 p.m. Wednesday at Community United Methodist Church of Elm Grove, 14700 Watertown Plank Road.

 

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